Market Validation via Peer Research. We recruited a professional “peer”, a former VP, Information Technology for the prestigious Federal Reserve Bank in an eastern district, to interview CIOs, and VP ITs to explore their “pain” relative to high speed optical networking. He conducted detailed discussions with network managers to understand how end users would respond to Blaze’s benefit propositions.
On November 4, 2011 I spoke at Blog World Expo Los Angeles on a panel session organized by Jean MacDonald, partner at Smile Software. The topic was Finding Sponsors for Your Podcast (and keeping them). Also on the panel were Dave Hamilton, founder of Backbeat Media, The Mac Observer, and cohost of Mac Geek Gab; […]