What do Tactics’ customers have in common? They are companies preparing to launch new products into new markets. This spans the range from startup companies to established companies that are looking to enter into new markets in order to continue to grow. They all have retained Tactics to help them define, target, and launch products. As a third party we can get more open and honest feedback from potential customers than our clients could if they engaged directly. And we cant do it fast, it as little as 15 days. Below are some examples of companies Tactics has served.

Actel

Tactics launched a rapid penetration into leading networking and communications equipment accounts where Actel had previously had limited success. Tactics profiled the organization, design teams, and schedules to understand when these accounts would consider new vendors.

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Blaze Networks

Market Validation via Peer Research. We recruited a professional “peer”, a former VP, Information Technology for the prestigious Federal Reserve Bank in an eastern district, to interview CIOs, and VP ITs to explore their “pain” relative to high speed optical networking. He conducted detailed discussions with network managers to understand how end users would respond to Blaze’s benefit propositions.

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Blue Arc

BlueArc’s founders knew that they needed input from strategic partners to validate their technical vision and help guide product development. Located in the UK, they had little access to the industry leaders and decision makers who could provide this guidance.

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Forte Design Systems fka C2 Design

Tactics identified and interviewed designers at a variety of leading integrated circuit vendors, to understand their Pain, their product requirements and their valuation of the solution.

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Power-X Limited

Power-X Limited is a networking chip startup located in Manchester, England. Their unique technology is a low-latency switching fabric chip, which has the potential to dramatically speed the performance of networking equipment, mainframes, multiprocessor servers and other equipment with high data rates.

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TransEDA

Tactics recommended that TransEDA broaden it’s product line through alliance or acquisition. TransEDA chose the latter course, and chose to make an initial public offering to finance its acquisition strategy. Tactics developed a growth by acquisition strategy.

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Verisity

TACTICS rigorously marched through the territory to identify 500 accounts with integrated circuit design groups that met Verisity’s qualification requirements Over twelve months, Tactics engaged 60 “ready now” accounts who had PAIN and were able to evaluate new design tools.

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Virtual Silicon

When Virtual Silicon was just getting started, we needed to develop a business plan that described accurately to potential investors and customers what we were going to be doing. It was important to us to get an independent opinion about our market outlook and customer situation before we rolled the company out.

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