Let’s be frank. Every product has a mix of features. Every new product must solve a critical mass of problems (i.e. eliminate customer PAIN) to justify its purchase. Its uneconomical to “fully feature” a new product with everything its buyers would like. Your challenge is to figure out the minimum set of “must have” features so that buyers will buy.

Tactics has a proven mix of techniques for testing how new product features, how customers value them, and how you rank against competitors. We can help you focus on the minimum “must have” feature list for your product launch, and how to unbalance your competitors and maximize your price.

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