Everyone wants to be an “overnight success.” How many companies will invest the time and effort to ensure their own overnight success? They say “never let them see you sweat” — have you put in the work to ensure the ecosystem in the market you are targeting will react quickly, and positively to your product and service?

Launching products is more complicated than ever. There is a wide range of media to consider. Options range from traditional industry news outlets or trade shows, and newer media like podcasters, blogs, or even high-value “Twitter” posters. Don’t forget industry luminaries who speak with a “big stick” that amplifies their comments thus influencing many, many more opinions. News channels approach their readers/listeners/viewers in different ways, focusing on different types of information to deliver.

Check back to read case studies of how Tactics helped an optical networking company and a storage company enter the market and start selling.

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